Web design · Ottawa
Websites Converting Leads Into Customers
Most people look you up before they call.
I build small business websites for that moment. Clear about what you do, quick on a phone, easy to get in touch.
Fixed quotes. No lock-in. You talk to the person building it.
A website can look fine and still do nothing.
Most of the small business sites we look at aren't ugly. They were built once, a few years ago, by someone competent, and then left alone. The problem is rarely how it looks. It's that nothing on the page helps a stranger decide to call you.
It isn't clear what you do
A visitor should know your trade, your area, and your next step before they scroll. Most sites bury all three under a slogan.
It's slow on a phone
That's where nearly all your traffic is. A site that takes six seconds on mobile data loses people who'll never know they nearly called you.
There's nothing to do
No obvious button, no number at the top, a contact form four clicks deep. Interest fades fast when acting on it takes effort.
Four things, done properly.
Two ways to build something, two ways to keep it working. Most people start with one and add the other later.
How it goes.
Four steps, and you know the price before the second one.
A call
Twenty minutes on what your business does, who calls you, and what you wish happened more often.
A fixed quote
What I'd build, what it costs, and when it's done. One page, no retainer language to decode.
Build and review
You see the real site on a private link partway through, not a mockup. Changes happen there.
Launch, then check in
I handle the domain and hosting switch. A few weeks later I look at what's actually happening on it.
We're not right for everyone.
Easier to say now than on a call three weeks in.
Probably a good fit
- You run a small business and your website isn't pulling its weight.
- You'd rather have four pages that work than twelve that don't.
- You want to talk to the person actually building it.
- You can get me content and feedback within a week or so.
Probably not
- You need it live this week.
- You want the cheapest possible site and nothing else matters.
- You're after a big brand identity project — logos, packaging, campaigns.
- You need a complex web app, a marketplace, or a custom booking system.
- You want someone to run your social media and ads as well.
All real needs — just not what we're set up to do well. If you're in the right-hand column, say so on the first call and we'll point you to someone better suited.
Send me your website.
I'll come back with two or three specific things I'd change, and why. It's free, and it's useful whether you hire me or not.